Advanced and sustainable production to increase the value of industrial tomatoes in Extremadura, Andalusia and Murcia.

The increase in population means a greater demand for food, a scenario that could be an advantage for agricultural producers, but, nevertheless, the reality is that, in many cases, it weakens their incomes. This is due to the difficulties in completing harvests due to the global climatic upheaval that implies: scarcity of resources, essentially water; a high risk of losses; and limited bargaining power in the value chain. As a result, farmers are faced with unattractive farm incomes, the rate of entrepreneurship by new and young producers is very low, and there is abandonment of farming and farmland.

In this scenario, innovations in irrigation systems, improvements in management techniques and changes in conventional farming practices, coupled with systems based on reliable data for the optimisation of production, are the only alternatives for adapting agricultural production to climatic conditions, enabling the resilience of the agricultural sector, improving food security and increasing the competitiveness of producers and their position in the value chain.

The POMODORO project innovates in industrial tomato production techniques from different financially favourable perspectives and is committed to guaranteeing the transfer of results to the sector, promoting a more resilient and empowered agricultural sector, intensifying environmental care and strengthening the socio-economic fabric.